Let’s talk about mobile application marketing. If you have been looking for tips to get your applications on the higher rank in the app store, this is your desired destination. With the countless number of mobile applications being developed every day, how exactly can you get your application to be so special and rank highly? How do you beat your competitors? The answer is quite simple, app store optimization, or simply ASO. Let me break this down for you.
What is App Store Optimization?
App Store Optimization includes all the necessary efforts put in optimizing mobile apps to ensure that they achieve a higher ranking when it comes to the search engine of the app stores. When it is ranking higher, the possibility of it being seen by potential clients increases which in turn leads to a lot of traffic of the page of the application in the app store which is the main goal.
To achieve the best results of ASO you will need a deeper understanding of what your target market wants. Find out the keywords most of those customers are using so as to find the applications that are similar to yours. It is in doing so that you will understand how to best communicate with them which is a large step in the marketing plan.
The importance of ASO
Research has shown a clean score of over 63% of the apps is discovered through the search engine of the app stores. This means that for you to achieve a high number of installs, you will need to master App Store Optimization. If not, then you will be missing out on the largest and most effective sales strategy available.
Thousands of apps are being subjected to the pressure of higher ranks by publishers in which most of them lack the knowledge of investing in app store optimization. To impact the positively the ranking of your app and its success in the competitive world, ensure you set aside quality time as often as possible to update and improve your ASO.
The mechanisms of ASO
The following are the components that affect the ranking of your app in a mobile application search engine. They have been divided into the main also known as primary and secondary components. These are:
Primary mechanisms/factors:
- Title : The title should contain a keyword with one attracting a lot of traffic. Take time to find the right words as continuous changing of the keyword to include variation can turn out to be detrimental. This is because when the popularity of the app grows, finding the application that has been changed the name can be hard hence failed marketing approach on your side.
- Keywords : When the right keywords are used, the ranking will automatically skyrocket. This is because the right keywords are the ones being used often by your target market. Keeping an eye on the keywords as well as the competitors’ progress keeps your growth in check.
- Title : The title should contain a keyword with one attracting a lot of traffic. Take time to find the right words as continuous changing of the keyword to include variation can turn out to be detrimental. This is because when the popularity of the app grows, finding the application that has been changed the name can be hard hence failed marketing approach on your side.
Secondary factors/mechanisms:
- Downloads : As much as you have little control over the totality of the downloads of your applications, they are extremely of value when it comes to apps store optimization.
- Reviews and ratings : The same case applies to reviews and ratings. The larger part is out of the publisher’s control while the smallest chance is what they use to incentivize the satisfied users to rate and review. Higher ratings equal higher ranking. ASO is a process that will need time, consistency and monitoring. Most of the today’s developers have zero plans when it comes to optimization of the apps. It only takes a few last-minute seconds to pick keywords and write another boring detail-oriented description. That is why most applications remain hidden and unnoticed in the application store.
